By Olivia Rose
THE GOVERNMENT will spend a whopping $3.3 million this year to boost the local tourism sector.
Premier Sharlene Cartwright Robinson, who on Tuesday (July 10) presented the Government’s fiscal plan in the 2018-2019 Budget, revealed proposals for the sector.
Stressing the importance of investing in tourism, the premier said: “We all know that tourism is the lifeblood of our economy and we are satisfied that the Tourist Board is doing a lot of work to properly position the Turks and Caicos in the travel marketplace.
“This year we will forward $3.3 million to help in its operations. A third of that will go to marketing and promotions as we seek to improve the number of visitor arrivals.”
She said that $1 million will go directly towards marketing and promoting destination TCI.
“We have an experienced team of professionals at the board, and we have a minister who has come from that background with a wealth of experience to help guide the further development of the industry.”
Cartwright Robinson added that the Government is looking to tap into other viable markets.
“We are not only seeking to consolidate our traditional markers but also looking to expand into new areas
“The core of our market will always be the United States, Canada and the United Kingdom, but there are opportunities in South America, other parts of Europe and Asia that we can better position ourselves to exploit.”
In keeping with this new direction, she said more funds will be spent to properly market the destination on social media.
“Increasing spend on the use of social media must be an integral part of marketing this destination, and we must engage partners in that regard.”
The Turks and Caicos Islands saw a four percent decrease in tourist arrivals in 2017 – both land and cruise ship arrivals – when compared to 2016.
The intense hurricane season experienced in September reflected the lowest overall arrivals of only 4,711 visitors.
Source TC Weekly News