Pure Greneda sees year-to-date global growth

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Travel trade partners vital to success and growth
Pure Grenada, the Spice of the Caribbean reports solid global growth in overall arrivals for the first half of 2018 with the three key performance indicators of stayover, cruise and yacht arrivals all contributing to an overall double-digit destination growth of 21 per cent from 259,218 to 314,216 over the same period in 2017.

Arrivals from the UK remained constant for the period January to June 2018 compared to the same period in 2017 – recording 13,200 visits for the half-year. Last month, June, saw an eight per cent rise year on year.

Grenada Tourism Authority (GTA) UK & Ireland Director, Sharon Bernstein said: “Delivering consistent levels of UK visitors to Grenada shows that our work with airline, travel trade and tour operator partners keeps Grenada front of mind and help us achieve growth.”

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In spring, Grenada featured in British Airways’ #BAMagic digital storytelling campaign and this August a 22-minute destination guide goes live on Virgin Atlantic flights worldwide.

The first half of this year has seen Pure Grenada visit agents in the Republic of Ireland for the first time due to enhanced connectivity from Dublin via London Gatwick, and return to Scotland for increased levels of training. In May, a design inspired by Grenada at RHS Chelsea Flower Show claimed a fourteenth Gold Medal for the island in twenty years of exhibiting at the world’s premiere flower show.

Bernstein added: “To accommodate the increase in tourism demand, with support from on-island partners we’ve implemented and promoted new experiences as diverse as food and rainforest tours, scuba yoga and new artwork in our Underwater Sculpture Park, and our annual festivals that celebrate chocolate, culture, music and diving.”

She said: “We continue to evolve our incentivised expert training programme MyBookingRewards in addition to travelling the length and breadth of the British Isles to ensure we deliver individual and tailored trade training, so consumers find destination experts when they come to book.”

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GTA CEO, Patricia Maher said: “Our tri-island destination of Grenada, Carriacou and Petite Martinique continues to trend internationally with consistent figures from the UK complementing growth in arrivals from the USA and Canada.”

She added: “Our travel trade partners remain vital to future sustainable growth and we’re committed to providing training and first-hand experience of Grenada to those who can contribute to our continued success. Team Grenada is confident that once you visit Pure Grenada, the Spice of the Caribbean, you will keep coming back.”

Grenada is served from the UK by British Airways and Virgin Atlantic, both of which offer two weekly flights from London Gatwick.

Source ITCM

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